Mistake #1: Not giving enough value upfront

• Your prospects don't know you. They don't trust you. They're terrified of looking silly if your product fails to deliver. Yet startups burn thousands on ads only to lose leads at the conversion stage.

• The fix? Give so much value upfront that resistance melts away. Hand-hold them. Do the initial set up for free or low cost until it's working for them.

Example: A SaaS startup can offer free implementation and a 30-day trial. Yes, it costs more initially, but it's cheaper than endless ad spend without conversions. The momentum from word of mouth, case studies, product feedback, reviews, etc will eventually reduce friction for prospects, and the CAC benefits of offering upfront value will be reduced. But until then, find a way to offer real value to your prospects.

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Mistake #1: Not giving enough value upfront

• Your prospects don't know you. They don't trust you. They're terrified of looking silly if your product fails to deliver. Yet startups burn thousands on ads only to lose leads at the conversion stage.

• The fix? Give so much value upfront that resistance melts away. Hand-hold them. Do the initial set up for free or low cost until it's working for them.

Example: A SaaS startup can offer free implementation and a 30-day trial. Yes, it costs more initially, but it's cheaper than endless ad spend without conversions. The momentum from word of mouth, case studies, product feedback, reviews, etc will eventually reduce friction for prospects, and the CAC benefits of offering upfront value will be reduced. But until then, find a way to offer real value to your prospects.

Slide 2

Next Slide

Mistake #1: Not giving enough value upfront

• Your prospects don't know you. They don't trust you. They're terrified of looking silly if your product fails to deliver. Yet startups burn thousands on ads only to lose leads at the conversion stage.

• The fix? Give so much value upfront that resistance melts away. Hand-hold them. Do the initial set up for free or low cost until it's working for them.

Example: A SaaS startup can offer free implementation and a 30-day trial. Yes, it costs more initially, but it's cheaper than endless ad spend without conversions. The momentum from word of mouth, case studies, product feedback, reviews, etc will eventually reduce friction for prospects, and the CAC benefits of offering upfront value will be reduced. But until then, find a way to offer real value to your prospects.

Slide 2

Next Slide