Mistake #2: Spreading your marketing across every channel
Mistake #2: Spreading your marketing across every channel
• LinkedIn, Instagram, Facebook, Google, TikTok... it's tempting to be everywhere. But diluted effort equals diluted results.
• The fix? Master ONE paid ads channel before moving to the next. Get below your CAC target on one platform, then expand.
• Similarly with organic social media – focus on increasing follower count on 1 channel and ignore the others until you have a team large enough to have full focus on each one.
• LinkedIn, Instagram, Facebook, Google, TikTok... it's tempting to be everywhere. But diluted effort equals diluted results.
• The fix? Master ONE paid ads channel before moving to the next. Get below your CAC target on one platform, then expand.
• Similarly with organic social media – focus on increasing follower count on 1 channel and ignore the others until you have a team large enough to have full focus on each one.
Mistake #2: Spreading your marketing across every channel
Mistake #2: Spreading your marketing across every channel
• LinkedIn, Instagram, Facebook, Google, TikTok... it's tempting to be everywhere. But diluted effort equals diluted results.
• The fix? Master ONE paid ads channel before moving to the next. Get below your CAC target on one platform, then expand.
• Similarly with organic social media – focus on increasing follower count on 1 channel and ignore the others until you have a team large enough to have full focus on each one.
• LinkedIn, Instagram, Facebook, Google, TikTok... it's tempting to be everywhere. But diluted effort equals diluted results.
• The fix? Master ONE paid ads channel before moving to the next. Get below your CAC target on one platform, then expand.
• Similarly with organic social media – focus on increasing follower count on 1 channel and ignore the others until you have a team large enough to have full focus on each one.
Mistake #2: Spreading your marketing across every channel
Mistake #2: Spreading your marketing across every channel
• LinkedIn, Instagram, Facebook, Google, TikTok... it's tempting to be everywhere. But diluted effort equals diluted results.
• The fix? Master ONE paid ads channel before moving to the next. Get below your CAC target on one platform, then expand.
• Similarly with organic social media – focus on increasing follower count on 1 channel and ignore the others until you have a team large enough to have full focus on each one.
• LinkedIn, Instagram, Facebook, Google, TikTok... it's tempting to be everywhere. But diluted effort equals diluted results.
• The fix? Master ONE paid ads channel before moving to the next. Get below your CAC target on one platform, then expand.
• Similarly with organic social media – focus on increasing follower count on 1 channel and ignore the others until you have a team large enough to have full focus on each one.